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Monitoring Your Landing Pages
By ShowMeTheMoney | March 13, 2006
Apart from of course testing and keeping an eye on your PPC campaigns one of the most important things you need to do is monitor that your Landing Pages are up and working. I currently spend something like $300 - $400 per day on PPC advertising. If my landing pages are down for any substancial amount of time I stand to waste that cash. Not much point in sending traffic to a site thats not working. If your site host is having problems then you need to know about it quickly and pause your PPC campaigns as fast as possible. There are quite a few monitoring services available on the web, some free, some paid for. One I can recommend is Site Patrol.
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