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Upgrade to Yahoo Ads
By ShowMeTheMoney | May 8, 2006
Yahoo Search Marketing (Overture) is about to launch an upgrade to their Ad system from today, see the article on the BBC news site. Not really seen anything about this so I am not sure what changes it will have to existing advertisers. If they do anything it should be to fix the poor interface the system has now! Couple of interesting figures from the article:- “According to recent figures, Yahoo has a 27% share of the search engine market, behind Google’s leading 42%. Microsoft’s MSN has a 13% stake, with Ask on 6%”.
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