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Do women make more Clickbank refunds than men?

By ShowMeTheMoney | September 12, 2006

Do women refund Clickbank products more often than men? In a highly scientific test (ten minutes when I was really bored ) I took a look at my Clickbank order details to see if it was true. Just looking at the Firstname field and going off the basis that most real men dont go by the name of Sheila or Pammy I have concluded that yes women do make more refunds than men. Not sure exactley why this is the case. Some of the products I promote have refund rates anywhere from 10% up through 20%. This isnt that unusual with subscription based sites, (with an ebook itd probably get your product turfed out of Clickbank!). I also noticed there is a massive increase in refunds in the couple of weeks before Christmas. As an affiliate you dont generally get to see the reasons why people are refunding products as the vendor and clickbnak handles that but basically I guess people are fickle, and women more so :-)  

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