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New Yahoo Sponsered Search Platform Live
By ShowMeTheMoney | October 19, 2006
Got an email earlier this week from Yahoo about the new upgrade to their PPC system. Invitations to switch over will be sent to US advertisers in stages over the remainder of this year and early next year. What I found of most interest was this statement:-
“Early next year, we will change the way ads are ranked, taking ad quality into account, as well as bid”
This looks like they are going to be implementing a scoring system like Adwords. Maybe nows the time to review your yahoo ads and landing pages, I am certainly going to be looking at mine in the next few weeks. I dont want half my ads being canned like happend on the Google Adwords “Slap” earlier this year!
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