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PLR and Reseller rights - the whats, whys and “what the f’s”
By ShowMeTheMoney | March 5, 2007
If you’ve done much research into Internet marketing and selling information products in general then you will have come across the terms PLR (private label rights) and reseller rights. Essentially this is material (eBooks, software, audio, video…) that comes with some (limited or unlimited) rights so that you can rebrand it as your own and/or sell it for 100% of the profit.
After being an affiliate of other peoples products for awhile its the goal of many newbie marketers to sell their own digital product. But putting together your own product can be difficult and time consuming. This makes acquiring PLR and reseller rights to products others have produced look very attractive. Over the last couple of years the amount of PLR and reseller rights products has exploded along with the growth of internet marketing as a viable business.Its sheer popularity is also one the problems. Take a look at eBay and on any day of the week you will see thousands of info products being sold for literally pennies. The same products are being sold right across the web on thousands of sites. The competition is pretty much insane and means most sellers never make any kind of reasonable profit. In fact the products being sold often end up completely devalued as a price war breaks out between vendors selling the same products. Price ends up being the only differentiator and it makes the products worthless.
The trick to making money with PLR and reseller rights is to source those products that have had only limited or controlled distribution. This obviously limits the competition and means the products have some perceived worth. Sourcing PLR and reseller rights like this is not always easy. This problem has given PLR and reseller rights something of a bad reputation. However done the right way there is still money to be made….
In the next couple of posts I am going to give you some of my own experiences in sourcing and marketing PLR and Reseller rights products and why I think they are still a great revenue stream for any internet marketer….
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One Response to “PLR and Reseller rights - the whats, whys and “what the f’s””
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April 13th, 2007 at 1:39 am
I’m looking forward to reading more information about sourcing quality PLR products with limited/controlled distribution. These seem a lot harder to find than I thought they would be.