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Anyone for a Cloud Clout?
By ShowMeTheMoney | April 26, 2007
A great site for internet trend spotters can be found at Trendwatching. For marketers its an interesting resource that gives some thoughts on future consumer trends. Just at the moment they are featuring Cloud Clout, basically the power of groups to get what they want. Like minded consumers banding together to exert some influence on things ranging from discounts for bulk purchases to changes in product specs! If you think back a couple of years this is an idea that surfaced and then pretty much withered away as there just wasnt a critical mass of internet users at that time. Maybe with the continued growth in the internet its time has come. Anyway its a good read about the new rash of websites catering for this trend, check it out.
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