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Marketing, Maps & GPS, coming soon to a device NEAR you!
By ShowMeTheMoney | September 21, 2007
You may think Google Earth (and Google Maps) is a strange topic for an affiliate marketing blog, not so! In all areas of its online activities youll find Google is looking to maximise its returns from contextual advertising. Online mapping has seen a phenomenal growth in the last couple of years. The big players are Google Earth/Maps and Microsofts Virtual Earth/Live search maps. Offerings from both companies are of course free (Google Earth in particular is a fairly amazing technical accomplishment. Its one of the few pieces of free software released in the past couple of years which induced a genuine wow factor from me!).
Where it gets really interesting in terms of marketing is when you marry up a superb online mapping service with internet and GPS enabled hand held devices. You can see where all this is heading…the possibilities for advertising based on being in a particular physical location (or the area of a map youre looking at!) are endless. All the indications are that this type of advertising is going to be increasingly common feature (and maybe an annoyance as well!) on the hand held device of the very near future, be it a phone, a PDA or whatever else we may be using. Its certainly an area where someone is going to capitalise on the new marketing opportunities the technology brings…..
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